What if all this effort is for nothing? What if nothing changes. If nobody cares and the world carries on just as if me and my precious plans to change the world never bloody existed. I'm completely irrelevant? In fact why are you wasting my time?
After nearly 2 years work this is an alarming thing to consider. And I feel it. I feel both passionate about the Eth Word and at the same time afraid that it fits nicely into the “worthy but actually crap” category. “We love what you are doing but don't think it will convince the big players” (aka it's useless, push off)
So it's the thing I ask a mentor friend. What if this makes no difference?
So he answers - or rather deftly deflects the questions back: What if this thing that you can do, this work that fills you with happiness when you are engaged in it, that you whole heartedly believe in (most of the time) (if it is possible to wholeheartedly believe in something some of the time): You are asking me 'what if it makes no difference?'
He continues: The most honest thing you can do with a life is to find something you derive meaning from, and then to pursue it with real gusto. To give it your all. To share it, to sell it, to tell it to the world as best you can. It's relevance to others is for others to decide.
So if we can honestly say we are bringing the best of ourselves to our work, with real gusto, with an intention to change the world for the better, then perhaps our bit is done – it's now for somebody else (preferably everyone else) to make the connection.